Built to make money management feel human

DailyFinance blends technology with coaching to keep your habits productive without slowing you down.

Our story

We watched busy professionals juggle spreadsheets, notifications, and unclear budgets. DailyFinance started as a simple idea: make money management feel like a daily conversation rather than a quarterly audit.

Every update is informed by interviews, coaching sessions, and the data we collect in partnership with our members. We never assume what you need—DailyFinance listens and adapts.

Principles we follow

  • Prioritize clarity: every dashboard surfaces what’s urgent, upcoming, and safe.
  • Deliver nudges, not noise: reminders respect your context and focus on progress.
  • Design for real life: budgets flex around variable income, not the other way around.

Meet the DailyFinance crew

Andrew Orange

Andrew Orange

Head of Strategy

Andrew keeps the roadmap honest and makes sure we never trade clarity for complexity.

Catherine Soft

Community Lead

Catherine crafts live sessions, newsletters, and the support that makes DailyFinance feel like a teammate.

Catherine Soft
Jack Wilson

Jack Wilson

Founder & CEO

Jack founded DailyFinance after helping friends plan their finances; he still answers the community board every week.